Using Integrated Non-Survey Data for Evaluating and Correcting for Non-Response Bias in Surveys

Declining response rates pose major challenges to survey quality. This session, organised by Survey Futures and UK Data Service, explores how linked data can help evaluate and correct for non-response bias.

Our speakers—Dr Thomas O’Toole (University of Manchester), Professor Joe Sakshaug (IAB & LMU-Munich), and Dr Pierre Walthery (UK Data Service)—will cover:

• Mechanisms driving non-response bias
• Data sources and methods for bias evaluation and adjustment
• Benefits and challenges of using integrated data
• Examples of using linked data in practice
• How to access integrated survey and non-survey datasets

This workshop is suitable for PhD students, early career researchers, lecturers, and survey practitioners. No prior knowledge of data linkage is required.